These nifty little graphics are called QR Codes.  The QR stands for Quick Response.  The image is actually a web site address (URL) coded into a graphic.

So when a smartphone user scans the image with their phone, it takes them to a specific web page. They do need a QR code reader on their phone, but these are a free downloadable app that anyone with a smartphone can access to read all QR codes.

As you noted, businesses are using them in a wide variety of ways – on direct mail pieces, magazine ads, in-store signage, plant care tags, customer mailings, and even billboards!

They are picking up steam & starting to show up everywhere.  I saw my first one late last year in LAX airport.  I spent about a week collecting samples that came in the mail & I’ve created a FREE training to show you how your business could use them.

Just click here to view the FREE Training on QR Codes.

To really maximize your sales, you need to have your main web site function as an integral part ofyour business’ sales system – and the way that works varies based on your business model and how people go from being a prospect to becoming a customer.

But smart businesses are launching multiple web sites, each with its own specific purpose.  It might be a one-page site where recipients of a direct mail campaign are sent or it could be an expert question & answer site that allows the business owner’s expertise to shine.  It could be a contest site where radio/tv/print ads direct readers or a special event site that’s only available during a specific time period.

The possibilities are endless when you have a creative mind & the technology to back it up.  The cool thing is that these days that technology is within the reach of every business owner – to either do themselves or hire someone to do for $500 (+/- depending on the complexity).

If you’ve never thought down this path before, check out our Services page where you’ll get some ideas of what could be done to promote your business.